Beyond Traditional Payment Integration: Why ISVs Need Bra..

• List every touchpoint where third-party branding appears
• Map the customer journey from payment start to completion
• Note when customers interact directly with your payment provider
• Calculate what percentage of payment support goes to third parties

2. Choose Your

Payment Infrastructure Model Three options offer different levels of brand control: Payment Facilitator (PayFac):

• Complete brand and commercial control
• Requires major regulatory compliance investment
• Best for ISVs processing $50M+ annually PayFac-as-a-Service:
• Brand control without full regulatory burden
• Faster setup timeline
• Good for ISVs wanting branded experiences without complexity White-Label Integration:
• Some brand control with better customer experience
• Lower setup cost
• Right for ISVs testing payment experience importance

3. Design Your

Branded Payment Flow Successful payment brand control needs intentional design: Merchant Onboarding:

• Build streamlined approval processes under your brand
• Create risk assessment that matches your customers
• Write approval messages that reinforce your value Transaction Management:
• Add real-time monitoring dashboards to your platform
• Integrate settlement controls with your existing interface
• Offer dispute tools that strengthen your support relationship Reporting and Analytics:
• Include payment insights in your current reporting
• Create metrics that show your payment capabilities
• Build forecasting tools that add strategic value

4. Prepare

Your Team for Payment Ownership Payment brand control requires organizational changes: Support Setup:

• Train support staff on payment questions
• Create escalation steps for complex payment issues